The Canada Revenue Agency (CRA) collects attitudinal data through Public Opinion Research (POR) to support its planning and decision-making. This data collected through POR allows the CRA to:

• assess public response to proposals or initiatives;
• examine the effectiveness of policies, programs, and services;
• measure progress in service improvement; and
• evaluate the effectiveness of communications activities.

In keeping with the requirements of the Policy on Communications and Federal Identity concerning POR that is conducted with public funds, the CRA provides final reports from contracted POR projects to Library and Archives Canada within six months of completing the data collection. To see final reports for all completed contracted POR projects conducted by the CRA, please visit Library and Archives Canada.

Current projects

Here is a list of current projects for which the CRA is gathering the public’s opinions and feedback:

Contracted POR:

• 2026 Benefits and Credits Advertising Campaign Evaluation
  • Contractor: Advanis Inc.
  • February to May 2026
  • Online survey
• Annual Corporate Research 2026 – qualitative phase
  • Contractor: Phoenix Strategic Perspectives Inc.
  • April to June 2026
  • Focus groups
• Benefit Programs Annual Client Satisfaction Survey – 2025-2026
  • Contractor: The Strategic Counsel
  • February to April 2026
  • Online survey among Canada Child Benefit (CCB) recipients and Advanced Canada Workers Benefit (ACWB) recipients

Non-contracted POR:

• Agency Wide Point of Contact Feedback
  • Individuals Call Centres
  • Business Call Centres
  • My Account Online Portal
  • My Business Account Online Portal
  • Represent a Client Online Portal
  • Online Chat Service
• Assisted Compliance (AC) Survey
• Collections at the CRA – Canada.ca survey
• Filing of Information Returns Survey
• Community Volunteer Income Tax Program survey
• Liaison Officer (LO) Service Survey
• Dedicated Telephone Service post-call satisfaction Survey
• Disability Tax Credit Applicant Survey
• Advance Income Tax Rulings Survey
• Technical Interpretations Service Survey
• Survey on tax obligations and compliance in the real estate sector